Welcome to The TreadRight Foundation, safeguarding people, wildlife, and the planet for generations to come. We are committed to encouraging the cultures, traditions and arts of the communities we visit to see the true benefit from tourism through economic empowerment. We partner with leading wildlife organisations, working to protect and rehabilitate wildlife populations around the world. Contributing to the health of the planet is a commitment woven through all that TTC stands for.

Most travellers have no idea of the abuse that elephants must endure to be "tamed" for riding. They’re poached from the wild as babies, isolated from other elephants, then beaten until they’re so terrified of people they’ll do anything. This cruel practice is called phajaan, or “breaking of the spirit.” Hosted by TreadRight Ambassador Céline Cousteau, a group of dynamic storytellers went on a journey of education and compassion in incredible India. The central goal of their trip was to learn more about Wildlife SOS’s work to save elephants from negligent and abusive situations and bring more attention to the organization’s influential #RefuseToRide campaign.