Honouring Global Eco Crusaders
With sights set on a better future for travellers and the planet, National Geographic Society have launched a revolutionary initiative: the World Legacy Awards. Adventure World, in conjunction with The Treadright Foundation are now sponsors of this great move to showcase those making a real difference.
You can see it all around us
– from people planting vegetable gardens in small urban spaces and caring about where their food comes from, to massive international recycling schemes, the abolishment of plastic bags and even a ban on plastic drinking bottles in San Francisco – there are thousands of initiatives being launched every day to educate and guide people towards leading a more sustainable and responsible existence. We are in the throes of an inspiring new era where millions of people are making changes to their lifestyles to ensure that the planet we live on is preserved for future generations to enjoy. It was a slow and gradual movement at first, but one that is now gaining real momentum and continuing to develop in different and interesting ways.
The way people travel has also changed. People who care about the world want to make sure they are travelling without leaving their mark and they are seeking out responsible
travel experiences that make a difference to their own lives and the lives of others.
This all makes it the perfect time for a new, exciting partnership with Adventure World (in conjunction with the Treadright Foundation)
and the National Geographic Society
. The three companies are joining forces to support the World Legacy Awards – an innovative initiative that will ultimately make a big difference to the travel industry, travellers worldwide, and the planet.
The World Legacy Awards was created by the National Geographic Society to honour
companies, organisations and destinations that have a core mission of creating positive change in the tourism industry
. They will showcase leaders
s in sustainable tourism, upholding their stories and sharing them with millions of today’s travellers. The five categories in the awards are: Earth Changers, Sense of Place, Conserving the Natural World, Engaging Communities, and Destination Leadership.
Adventure World, Treadright and National Geographic all have similar ethos when it comes to business, so for all three organisations, the awards are an organic expansion of what they already do. For thirty years, Adventure World has championed responsible, authentic travel in the form of soft-adventure trips to exotic destinations. In July 2014, it also became the publisher of National Geographic Traveller
magazine in Australia and New Zealand. Treadright’s guiding principle is to encourage sustainable tourism development through conservation, leadership and support for communities. The National Geographic Society, as most people are aware, is one of the world’s largest and most recognised and prestigious non-profit scientific, educational, and travel organisations.
It’s not difficult to see why the collaboration makes sense. Adventure World and Treadright are not only excited to sponsor the awards, but both organisations are also honoured to be in the position to help facilitate positive change in the world on such a large scale, as the National Geographic Society has an astounding reach of more than 450 million people worldwide.
There’s no doubt about it – the awards have the potential to revolutionise the travel industry and to make the world a better place for all. They have the power to change the world.
“The Adventure World traveller is intelligent, independent and socially aware”, said Fiona Hunt, Managing Director of Adventure World. “We are committed to providing them with the opportunities to enjoy rich travel experiences that are culturally and environmentally aware and well-aligned to the ethos of National Geographic.”
Brett Tollman, President and CEO of The Travel Corporation and the man who spearheaded the Treadright Foundation says: “It is imperative that the innovators and pioneers helping to lead the sustainable tourism charge be appropriately recognised for the extremely valuable work they undertake. The National Geographic Travel World Legacy Awards will give the companies, organisations and destinations that are helping to create a better world the acknowledgement their initiatives deserve.”
The first World Legacy Awards ceremony will take place in March 2015 at the ITB conference in Berlin, Germany. For more information visit: www.nationalgeographic.com/worldlegacyawards